What is Google Analytics?
Google Analytics Google Analytics is a web analytics service that provides statistical and basic analytical tools for Search Engine Optimization(SEO) and also for marketing purposes. It is provided by Google and is a part of Google Marketing Platform. Users with a Google account can utilize its resources. Google Analytics is used to collect visitor statistics and insights, and also to track website performances. It can help organizations determine top sources of user traffic, analyze their success of marketing campaigns, discover any sort of patterns and trends in user engagement and also obtain demographic information's. Working of Google Analytics Google Analytics acquires user data from each website visitor through the use of page tags. A JavaScript page tag is inserted into the code of each page. This tag runs in the web browser of each visitor, collecting data and sending it to one of Google's data collection servers. Google Analytics can then generate customizable repor
